As director of strategic learning, research, and evaluation for the , Chera Reid leads Kresge's efforts to use data to inform its grantmaking and social investing strategies, partner with grantees to ensure that the foundation's evaluation efforts support organizational and community needs, and shape how the foundation advances the fields in which it works. Previously an officer in Kresge's Education program, Reid has long focused professionally on issues of access and equity in institutions and systems and in her current role is leading the foundation's efforts to apply an equity lens to its evaluation activities, place-based practice, and collaborations across different fields and sectors.
After earning a bachelor's degree in English and African American Studies at the University of Virginia and a master's from the University of Michigan, Reid served in leadership positions at the New York branch of and the Phillips Academy Andover while earning a PhD in higher education from New York University.
PND spoke to Reid about Kresge's transition from a foundation known primarily for making capital challenge grants to one focused on using a variety of tools to help grantees build stronger communities, the challenges of equity work, and how she stays upbeat and positive in challenging times.
Philanthropy News Digest: You were named Kresge's first director of strategic learning, research, and evaluation in 2015, when Kresge was just a few years into its transition from being a foundation known primarily for making capital challenge grants to one focused on helping grantees build stronger communities. What role did the play in that transition?
Chera Reid: When the foundation was primarily a capital challenge grantmaker, and we'd ask whether a project had been completed, a grantee would send in a photo of the completed physical structure. The other piece of it was financial. Kresge only released capital challenge grant funds when campaigns were nearing their finish line, which went a long way to ensuring the success of the grant.
The work I've been doing since I've been in my current role is about creating an intentional, learning organization. By virtue of that charge, the work I'm engaged in is about organizational culture change and about learning not just for the sake of feeling good about ourselves and to say we're doing it — it's about action and informing our decision making going forward. And accountability now is more about holding ourselves accountable to people in the communities in which we work and holding one another accountable to our mission.
What has changed at the foundation as we moved to a more strategic approach over the last decade or so is that we have expanded our view of our role. Kresge as a capital challenge grantmaker was an excellent thing. We were brilliant at doing one thing: helping to build libraries, hospitals, and educational institutions. But today we're using a more complete toolkit of philanthropic resources. And that means we are table-setting, we're bringing actors together from disparate fields, from the edges of practice and at the neighborhood level, and saying, "How about it? What do you think you can create together?"
We're also bringing different forms of capital to the table and saying, "How can we remove some of the risk associated with this work? Can we blend different forms of capital to get to the root of what people and communities are saying are their most pressing challenges? And how can we put learning, evaluation, and research to better use?" They’re all tools in our toolkit. By being intentional about using learning and evaluation to inform a more strategic approach to philanthropy, we are committing to doing all the things that philanthropy can and should be doing to drive change.
When Sebastian S. Kresge started the Kresge Foundation in 1911, his directive as to what it should do was really broad: promote human progress. Today, it is about expanding opportunity for low-income people in cities and doing it with an equity lens. And in 2011, the year of our centennial, we'll be asking ourselves, "How did we do? What can we point to that shows the distance we have traveled as an organization in expanding opportunity for low-income people in America's cities? Have we really done it with an equity lens? What is the path we want to chart institutionally as we look beyond 2011." Learning and evaluation are a really important part of that conversation, in that they help us hear the story, give us space to be more reflective, and enable us to look across different bodies of work and imagine the future we are trying to shape and contribute to.
PND: From an evaluation and learning perspective, what are the primary challenges of the foundation's equity work?
CR: Positing that we need to do that work through an equity lens has not been the issue, though that most certainly is not the case across the philanthropic sector. But for Kresge, bringing an equity lens to our practice has been a bridge. It resonates with other grantmakers and helps us come together and say, "Okay, what is it that we really need to learn?"
We try to incorporate the principles of equitable evaluation in whatever we’re working on. Evaluation in service of equity is about asking questions that get to root causes. It's about participant orientation and ownership, and also about ensuring that the work is multiculturally valid.
We do not have it all figured out. It's a challenge. As a sector, philanthropy has been able to work in ways that are not about evaluation in service of a bigger goal; we've been allowed to make evaluation about ourselves. But that is changing. And one thing adopting an equity frame means is that the many consultants we work with as evaluators have a long way to go to meet our goals and aspirations. What do I mean by that? We need more people who bring an equity lens to evaluative thinking, work, and consulting. In some ways, we've created that challenge for ourselves because in the past we did not ask for that kind of skill set. But we need more examples, and we need more of our peers to come forward and say, "This is what we’re trying to do and model." There is definitely a sense of urgency around the challenge within the foundation.
PND: How does Kresge apply an equity lens to its environmental and climate resilience work?
CR: Lois DeBacker, the managing director of our and a person who has spent much of her career working in philanthropy on climate issues, often says that the climate question is everybody's question. Not so long ago, the foundation's Environment program employed an adaptation and mitigation frame, but when the foundation rolled out its urban opportunity framework, the program had to re-situate itself within that frame. So, today, our work in this area is about resilience, although there is still space for adaptation and mitigation.
For example, in the initiative, which is about centering people in their communities, one of the cities is Miami, where some neighborhoods are affected by flooding even on sunny days when so-called king tides are an issue. We're working with , a human services organization that has seen the effects of climate change on a regular basis, to bring together people who are most affected by the problem and have them help solve it along with government and business and community-based groups. That work is also pushing us into areas like public health and to say that climate change is a legitimate public health concern.
PND: You were a program officer in the foundation's and, before that, ran an education nonprofit in New York City. What changes have you seen in the education field with regard to equity over the past decade? Are we making progress, and will we be able to sustain it?
CR: For me, the question about equity and education is largely about the narrative about who education — especially higher education — is for. I refer to it as education for liberation, by which I mean the freedom to think, to imagine, to dream, to wonder, to be curious, to hear oneself in the next person. I think that's the biggest gift education can give us.
Fewer than 60 percent of Americans — and this includes folks in states that are doing pretty well — have a high-quality postsecondary degree or credential. And I think the narrative around who higher education is for and what is supposed to happen when you get to college or university has shifted. Part of that shift is thanks to philanthropy, and a big part of the credit belongs to the Obama administration, particularly Michelle Obama’s campaign. Today, many colleges and universities are making student success their number-one priority. So, are we making progress? Yes, definitely, but we still have a long way to go.
What keeps me up at night is the continued segmentation in higher education that we see. By that I mean we have made it okay for people in this country who do not come from wealth or affluence — first-generation Americans, members of low-income households — to attend institutions that institutions that have the least resources and are asked to do the most for their students. And their social and economic mobility later in life often looks very different than it does for students from affluent families who attend elite institutions.
PND: These are challenging times for people working to advance a progressive social or environmental agenda. Do you ever find yourself getting discouraged? And what do you tell the people, both inside the foundation and your grantees, to keep them from getting discouraged?
CR: Last year, I was able to attend a fiftieth commemoration of Martin Luther King's assassination. I was grateful and moved to be sitting outside the Lorraine Motel in Memphis and to hear from folks like the Rev. Jesse Jackson and faith leaders from different religions and faith traditions. And part of what stood out for me was how young so many of those civil rights warriors in the 1960s were at the time. As a person who comes from a faith tradition, it reminded me of why I do what I do.
I think about my grandmother, who had an eighth-grade education. She lived well into her nineties, and she used to say that the race is not won by the swiftest or the strongest but by the one who holds on.
It's discouraging to see that our urban public schools are more racially segregated today than they were in the years after became law. It's a reminder for me that our work is both about today and about the past. The freedom struggle we are in is much bigger than the current moment. It is a movement that has unfolded over decades and continues to unfold, and we need to do our best to contribute to it what we can. The struggle is much bigger than we are.
In my role at the foundation, I recognize the importance of cultivating a radical social imagination. We have to attend to that sense of possibility, we have to let ourselves be curious, we have to be free to dream. I think john a. powell, who leads the at UC Berkeley, is brilliant at cultivating and expressing a radical social imagination. Not only in the way that he describes othering and belonging for the many of us yearning to truly see ourselves, but in the way he brings his team together with truly inspiring people every two years for the . The conference is a great example, for me, of what I mean when I say, "What does radical social imagination look like? Who are the best and brightest thinkers out there who can give us an answer and show us how to dream and imagine? What are the lessons we need to learn and share with others?"
There are times when I think rage and anger are important. Sometimes we have to call upon those feelings and take that energy to the streets. Sometimes we have to pick up pen and paper and write. Other times, it's a combination. But we owe it to ourselves to breathe through the work, to integrate those lessons into our own work, and to take to heart the charge that previous generations of leaders and activists put out there for us. As Martin Luther King said, "I may not get there with you, but I want you to know that we, as a people, will get to the promised land."
— Matt Sinclair